Primorsko is famous for its graceful arcing 10 kilometer sandy beach , the longest and prettiest on the coast. The tourists visiting Primorsko are accommodated in 30 hotels, 43 holiday homes, 3 camping-sites and lots of private lodgings. About 500000 tourists spend their holiday in Primorsko every year. Most of the tourist base is modernized. All of the hotels are categorised. There are 45 restaurants. They are reconditioned and modernized every season. In addition to the conventional menu, most of the restaurants offer fish specialties, Bulgarian, Chinese and Italian national cuisine.

Hotel "Moni" is situated in the central part of Primorsko. There is a sandy beach only 200 m to the south and 350 m to the north from the hotel.