Hidden in the arms of the Sliven Mountains, with its enchanting natural beauty and spirit, Ichera is the new treasure of this region, which is also famous for a few other popular tourist destinations like Jeravna, Medven, Kotel and Katunishte.

An old folklore legend tells that Simeon the Great gave this village to his most trusted servant as a sign of his gratefulness. Later on he visited the place frequently, to go hunting and to enjoy the sight of some of the most beautiful women he had ever laid eyes on.

Ichera has been called “The king’s retreat” since ancient times, when it was a favorite spot for wealthy landowners and warriors. The clean mountain air and beautiful nature make this area place unforgettable. Magnificent woods and green grass loans full of flowers and herbs surround the village.

THE HOTEL

Today “The king’s retreat” is reborn and Hotel “Ichera” is open for all who appreciate Bulgarian folklore.

Built in traditional Bulgarian style, the hotel combines a charming, warm atmosphere, with all the amenities of the modern tourism and sport.

Our three star family hotel includes five double rooms, a tavern that seats twenty people.

There is a barbeque and a lovely summer garden where you can enjoy a splash in the pool.